Are you the sharpest knife in the drawer??

Are you the sharpest knife in the drawer? Is your picnic basket short a few sandwiches? Does your elevator not go all the way to the top?

Is this the way people talk about you? Are they having another conversation with you? The perception of the public about the Real Estate industry is shifting in the shifting market place. Thanks to Google, The Internet, Facebook, Twitter, BLOGS and so much more we are dealing with a very different customer/ client.

The client of today is more involved in the home search than ever before. They have access to more information and will look forward to your assistance in making the right choice. Today’s consumer will need you more that ever when it comes to buying, selling or investing in Real Estate. However, are you ready to take the baton, run the race and bring the team to the finish line?

Today more that ever buyers and sellers need licensed Real Estate Professionals. You need to discover how to make that happen in your world of Real Estate. How do I know everything for everybody? Well you cannot know everything about everything. You cannot be all thing to all people. Trust me I have spent many years of my life trying to be all things to all people. You will only set yourself up for major disappointments.

You can however be a professional. You can acknowledge that you do not know the answer to that great question and you will get right back to client with the right answer. Not the answer you think they want to hear. So you still want to know how you are going to be an area specialist in today’s real estate market.

The BASICS
Explain Agency
Start that conversation by understand the Information About Broker Services, TAR 2501. “ I AM REQUIRED BY LAW, AS A LICENSED REAL ESTATE PROFESSIONAL, IN THE STATE OF TEXAS TO GO OVER THIS FORM WITH YOU “. How you present this information is going to set the tone for this transaction. When you explain Agency properly it will naturally take you to next step in your paperwork. Remember the key thing is before any substantial conversations about Real Estate you always review the IABS with your potential client.

Know your NUMBERS and know your NEIGHBORHOODS

Learn how to use the tools provided to you by your local Real Estate Board or your company website. If you step outside your local board for numbers make sure you are confident about the numbers you use. Some sources in fine print will disclose the Percentage of their accuracy. Then there is the Taxing Authority. Buyers love it and sellers disagree with it. One thing we can agree on is that Buyers want to buy low and sellers want to sell high. So get out and learn your neighborhoods and know your numbers.

STOP LISTENING TO ALL THE NEGATIVE PRESS

Remember we are a part of the global economy. This was not possible in the 80s. When you listen to a sound bite on your local or national news station remember thing are not painted with one colour. You need to be aware of the Global, National, State, Regional, County and City economy. Once you are award of the city economy then you need to be aware of the different markets within the city and surrounding areas. All I am saying is if you live in Houston do not talk about how things are in Florida or Utah.

GOOGLE SEARCH

Need I say more? IF you do not rely on this tool daily do not bother to renew your license. Where do you think your future or existing clients are going to learn more about Real Estate than you?????

Until next time,

Remember Real Estate is a simple business. We have to go and make it difficult.

Thank you for letting me be of service.

Warm regards
Joseph
The Real Estate Coach